Mind and Body, Rewired

Cognitive Athletics is redefining human performance by fusing reaction time training with athletic development. With a proprietary device and science-backed system, they’re building a new category in fitness.

Big Vision, Weak Identity

Despite breakthrough technology and UFC partnerships, the brand lacked the clarity, confidence, and visual power needed to scale. They needed a bold, ownable identity to match their billion-dollar ambition.

Strategy-First, Identity Next

Through our proven process, we clarified the brand’s positioning, messaging, and visual direction. From logo to language, we built a brand that embodied performance, innovation, and future-focused edge.

The new CA logo mark was crafted to represent the interconnectivity (like an infinity sign) of mind and body training to reach your potential and gain the competitive edge. Our bold modern typography selections were made to stand tall and match the brands boldness while dynamic enough to work across various mediums.

Leaning into the brands past we developed a modern and energetic color system that was authentic and would stand apart. Studio Wisdom developed unique iconography for each mind body test – such as reaction time, stamina, explosive power, and others.

Additionally, a full suite of graphic elements were created to bring the app, training videos, and website to life that combined high performance with science and precision.

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A Brand Ready for Anything

Cognitive Athletics now leads with confidence—backed by a unified identity system, cutting-edge design, and a brand toolkit built for scale. They’re set to take over the U.S. market and spark a global movement.

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