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Breathe Free
See how we positioned Breathe Free to own East Coast cannabis culture through bold strategy, standout packaging, and an iconic identity.
(01)
Project
Overview
Overview
From Underground to Iconic.
Breathe Free has deep roots in cannabis culture—long before legalization. Backed by new funding and a massive production facility, they were ready to take their place as the voice of East Coast cannabis.
(DETAILS)
Engagement
Services
Strategy, Verbal, Visual, Web, Packaging
Category
Consumer Goods, Cannabis, Lifestyle Brand
(02)
Challenge
High Cred, No Clarity.
Despite industry respect and cultural influence, Breathe Free lacked a defined brand strategy, voice, and identity system. They needed a cohesive foundation to launch as a cultural lifestyle leader—not just another weed brand.
(03)
Solution
Leaders in the East Coast Cannabis Culture.
We built a recognizable brand identity system that fused storytelling, culture, and elegance—defining their message, designing standout packaging, and launching a website that feels as premium as their product. The identity tapped into the mystique of the underground while signaling elevated taste.
(04)
Outcome
Lighting a Cultural Movement.
Breathe Free now leads with unmistakable style and clear strategy. With a cohesive identity, dialed-in messaging, and a high-converting website, the brand is set to scale distribution and shape the future of East Coast cannabis. Their torch mark is more than a logo—it’s becoming a symbol of the cannabis culture.
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