Forthright

Building A Lifestyle Furniture Brand

Forthright is a mid-century modern furniture restoration company blending timeless craftsmanship with modern sensibility. They’re not just restoring furniture they have ambitions of creating a lifestyle brand around mid-century furniture.

Carrying on Tradition. Making it Modern.

Forthright needed to fully reposition and revisualize the company in a way that resonated with a younger, design-conscious audience without losing the integrity of the heritage and craft.

Giving a Furniture Brand the Tools to Tap Culture.

By embracing the values of original craftsmanship and timeless design, we developed a full brand identity, messaging platform, and digital presence for Forthright. Their point of view is clear: we are not victims of our environment—we are designers of it. Through the careful restoration of iconic furniture, Forthright champions the idea that our surroundings shape our state of mind.

Beyond the full brand identity we produced rebrand animations, launch content, and videos to build awareness and fuel growth. With a fully realized brand platform, Forthright emerged as the first lifestyle brand in the restoration space—modern, intentional, and culturally tuned.

From Hidden Gem to Cultural Statement.

Forthright now leads the category with a refined identity, stronger customer engagement, and a social presence that resonates deeply. They’re not just fixing furniture—they’re giving pop culture timeless seat.