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Bare Bones Boxing
See how we turned a scrappy neighborhood boxing gym into a powerhouse lifestyle brand—preserving its raw, classic soul while building the structure to grow across cities and generations.
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Project
Overview
Overview
A complete brand transformation for a badass boxing gym brand built from the ground up.
Bare Bones Boxing is more than a gym—it’s a way of life. Rooted in boxing culture and fueled by community, they share the incredible benfits of boxing workouts with everyday people. With a growing membership and a move to a larger location, Bare Bones needed a brand identity that matched the raw, authentic energy, and potential they had built. They envisioned not just a bigger gym, but the foundation for a lifestyle brand that could grow across cities and generations.
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Engagement
Services
Strategy, Verbal, Visual, Web, Campaigns
Category
Lifestyle Brand, Fitness Brand, Health & Wellness
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Challenge
Turning raw, classic energy into a scalable, recognizable brand.
Bare Bones wasn’t just looking for a new logo or a cleaner design. They needed a rebrand that captured the soul of their gym while giving them the structure to expand. The old brand had heart, but it didn’t reflect the scale, lifestyle energy, or staying power they envisioned. They needed a complete brand evolution—without losing the raw energy and spirit that made Bare Bones special in the first place.
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Solution
Strategic clarity and modern design inspired by in the golden era of boxing.
Through The Wisdom Method™, we uncovered the soul of the Bare Bones brand: raw, classic, authentic boxing energy. We sharpened their brand positioning as as the rawest, classic, most original boxing workout experience around, then crafted a cohesive identity system to match. We modernized their logo while preserving its equity, built a brand language inspired by vintage boxing posters, and infused approachable energy into every detail—from colors to typography to fun approachable graphics. The result: a brand ready to grow into multiple locations while staying true to its soul.
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Outcome
A community-driven brand reborn—with energy, widespread recognition, and powerful momentum.
Bare Bones proudly opened it’s doors to the community of East Hartford, CT. The love for the new gym and branding was overflowing during their opening celebration. Within the first few months they were able to raise their member dues while scaling their membership base. They began getting 50-60 leads every month through the website and selling more merch. It has become a brand that people want to be a part of and it shows through the rising revenue of the club.
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