A complete brand transformation for a badass boxing gym brand built from the ground up.
Bare Bones Boxing is more than a gym—it’s a way of life. Rooted in boxing culture and fueled by community, they share the incredible benfits of boxing workouts with everyday people. With a growing membership and a move to a larger location, Bare Bones needed a brand identity that matched the raw, authentic energy, and potential they had built. They envisioned not just a bigger gym, but the foundation for a lifestyle brand that could grow across cities and generations.
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