After the rebuild

~125%    Increase in new member signups‍

~250%    Increase in leads through the website‍

~400%    Increase in merch sales

‍Now 50 to 60 qualified leads every month through the new site.

Figures reported by Bare Bones Boxing, comparing the twelve months following the rebrand and site launch against the twelve months prior.
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A complete brand transformation for a badass boxing gym brand built from the ground up.

Bare Bones Boxing is more than a gym—it’s a way of life. Rooted in boxing culture and fueled by community, they share the incredible benfits of boxing workouts with everyday people. With a growing membership and a move to a larger location, Bare Bones needed a brand identity that matched the raw, authentic energy, and potential they had built. They envisioned not just a bigger gym, but the foundation for a lifestyle brand that could grow across cities and generations.

Turning raw, classic energy into a scalable, recognizable brand.

Bare Bones wasn’t just looking for a new logo or a cleaner design. They needed a rebrand that captured the soul of their gym while giving them the structure to expand. The old brand had heart, but it didn’t reflect the scale, lifestyle energy, or staying power they envisioned. They needed a complete brand evolution—without losing the raw energy and spirit that made Bare Bones special in the first place.

Strategic clarity and modern design inspired by in the golden era of boxing.

Through The Wisdom Method™, we uncovered the soul of the Bare Bones brand: raw, classic, authentic boxing energy. We sharpened their brand positioning as as the rawest, classic, most original boxing workout experience around, then crafted a cohesive identity system to match. We modernized their logo while preserving its equity, built a brand language inspired by vintage boxing posters, and infused approachable energy into every detail—from colors to typography to fun approachable graphics. The result: a brand ready to grow into multiple locations while staying true to its soul.

A community-driven brand reborn — and the numbers to prove it.

Bare Bones opened its doors to East Hartford, CT with a brand that finally matched the room. Within months they did the thing most gyms can't: raised member dues and grew the membership base at the same time. Signups climbed roughly 125%. The new website took leads up around 250%, to a steady 50 to 60 every month. Merch — once an afterthought — went up roughly 400%.

"We're getting more signups, we're selling more t-shirts. It's totally driving sales. It was worth every penny."

‍— Brady Lee, Owner, Bare Bones Boxing

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