Redefining the neighborhood coffee shop experience.

Beantrust isn’t just a coffee bar—it’s a hub for meaningful connection, conversation, and community. Wisdom partnered with Beantrust to articulate its ethos, modernize its identity, and create a brand and digital experience that reflects its deep cultural and emotional impact.

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Align the soul of the brand with its outward presence.

While Beantrust had built a loyal following through word of mouth and heartfelt hospitality, their visual identity and online presence didn’t reflect the depth of their story, values, or vision. The challenge was to create cohesion across every touchpoint without losing the authenticity that made them beloved.

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Bring the warm feeling of the coffee shop into the brand.

Through a collaborative brand strategy sprint, we defined a clear positioning, voice, and identity grounded in “Radical Hospitality.” We designed a new logo system, brand guidelines, and launched a welcoming, user-first website to support both in-store traffic and distribution growth. Every element was created to embody presence, warmth, and trust.

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A brand as genuine as the coffee it serves.

With a refreshed identity and story-forward site, Beantrust now has a cohesive, scalable brand platform. Customers feel more connected than ever. Subscriptions, engagement, and wholesale interest are growing, and the new brand has become a springboard for partnerships and storytelling that move the community forward—one cup and conversation at a time.

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