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BodyGuardz
Discover how we helped a top three in the world protection brand create a unified brand platform that drives demand long before point of purchase.
(01)
Project
Overview
Overview
From Retail Reliance to Brand Resonance
BodyGuardz has been a trusted name in device protection for over 20 years, known for strong retail placement in stores like Verizon and Best Buy. But as the digital landscape evolved, the brand needed more than shelf space—it needed soul.
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Engagement
Services
Strategy, Verbal, Identity
Category
Device Protection, Consumer Goods, Lifestyle Brand
(02)
Challenge
A Brand Ten Feet from the Finish Line
Despite deep experience and strong partnerships, BodyGuardz felt stuck. They knew who they were, but couldn’t articulate it in a way that aligned teams or resonated with consumers. Their branding lacked clarity, cohesion, and emotional connection—making it hard to move upstream and drive demand before point of purchase.
(03)
Solution
Filling the Brand Gap
Wisdom stepped in with a fast and focused approach—three strategic brand sprints using the Wisdom Method™. Together with BodyGuardz leadership, we defined their positioning, distilled their brand personality, clarified key messaging, and developed a brand story that felt authentic and unifying. We created a strategic brand foundation that empowered every department to move in sync and speak with one voice.
(04)
Outcome
A Clear Compass for Growth
In just a few weeks, BodyGuardz had what President David DeMartini called “a well-articulated brand platform that felt authentic and real.” The new strategy now acts as an internal compass—guiding teams, informing decisions, and setting the stage for deeper consumer connection and long-term brand growth.
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