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DRAG
(Strategy + Messaging)
Brand Clarity™ is our brand strategy package for businesses needing a clear brand strategy that defines their brand, strengthens their position, and clarifies their message.
Create a cohesive brand
foundation that get’s everyone
excited and aligned.
Every great brand starts with complete Brand Clarity™. Once you know the answers to the essential questions and can answer them in a way that get’s people excited about what you’re doing — people can’t resist but want to be a part of it.
Brands that start with clarity unlock their true potential and build the rest of their brands (design and experiences) from a solid foundation with intention and purpose
Clarity is for you if:
You haven’t defined your brand
Your brand lacks direction and focus
You struggle to differentiate yourself
You don’t have a clear message
Your brand lacks defined guidelines
Align brand with business objectives
Ensure your brand is built to propel you toward your long term vision and business objectives.
Define your brand
Define who you are, why you matter, and what story you tell in a way everyone can get behind.
Strengthen your position
Understand how your brand authentically stands out, rises above the competition, and why your customers will choose you first
Clarify your message
Craft a compelling brand narrative and messaging system that allows you to communicate clearly, consistently and with impact.
Characterize your personality
Humanize your brand to connect with your target audience with a consistent tone of voice that resonates
We collaborate closely together to guide you to and reveal the clearest answers.
Brand Discovery
1
We begin with a business deep dive exploring to uncover the building blocks of your brand. This essential stage reveals key opportunities, challenges, and insights that enabling us to create the most powerful version of your brand.
Deliverables include:
Brand Strategy
1
With a complete understanding of your brand, we refine and structure it into a cohesive strategy. We distill key insights into a clear, strategic foundation that aligns every aspect of your brand and provides a trusted roadmap for growth.
Deliverables include:
Verbal Identity
1
Once we've define the brand and unlocked the big idea we move to how we express it. Brands need personalities, tone of voice, and messaging that is consistent and compelling to express the brand.
Deliverables include:
Need anything else?
"This was by far the most powerful creative experiences of my professional career. It was cohesive, it was connected, it was compelling. I now have a brand that I can be proud of and my team can be proud of—and it looks f*cking cool!"
"The process was great start to finish—it's totally the way to do it. We now have a brand identity that we're super excited about and super proud of that we can really grow with. We're getting more signups, we're selling more t-shirts—it's a brand people are into and it's totally driving sales. It was worth every penny. Tommy (Wisdom) is easy to work with and you'll end up with a killer end product."
"We now have a brand identity that's attention grabbing and memorable. The best part of our engagement was the professionalism and the down-to-earth nature that Tommy (Wisdom) brings. He is patient, encouraging, and helps you find the right direction. He doesn't steer you to an outcome he wants—he helps you get to the outcome you want and that's been a big part of the success of the entire engagement for me."
"Many people can spot great brands but that's not the same as knowing how to build them... We now have a brand platform that feels authentic and real. Beyond the quality of the deliverable I've never seen the level of efficiency in terms of how fast we got there. Within a few weeks we had exactly what we needed. Our brand feels really good now and our team has what we need now to run with it."
"I believe you brought out our brand’s best version. This approach has been able to capture who Beantrust is and lead to creative work that we didn't even know was possible. You pulled out the golden nuggets which has allowed us to be very concise in our communications to our customers. We now have a website that we're really proud of. I feel energized and excited about the work we've done and already how practical it is."
"I had the idea for my brand but couldn't bring it to life. It was like you (Wisdom) got inside my head and knew exactly what I needed. Now that I have my logo and a clear message I'm really excited to put it out there. You made it really easy and you were always there for me."
"Tommy (Wisdom) is just a genius when it comes to marketing. I've done more with Tommy in a few days than I've done with others in a year. We came up with the marketing strategy, brand personality, and a whole lot of really cool stuff to bring my business to the next level. He's excited, insightful, and has a natural instinct that really get's the ball rolling. You can see that he doesn't do this for the money—he loves what he does and he's really good at it."
01
Increase market share
A strong, differentiated brand attracts more customers, strengthens your competitive edge, and expands your reach.
02
Influence Brand Perception
Shape how your brand is seen from the start, ensuring a clear, compelling image that others want a part of.
03
Boost Brand Awareness
Expand into new markets with greater recognition and reach by building a unified, memorable brand.
04
Strengthen Brand Culture
Attract top talent and build an internal culture that aligns with your mission, vision, and values.
05
Command premium pricing
Strong branding elevates perceived value, allowing you to charge premium prices that customers are willing to pay.
06
Foster customer loyalty
Cohesive brands build trust—when people connect with your brand, they stay loyal and advocate for it.
Timeframe
Investment
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